The designer toy scene was born in the mid-late 1990s in Hong Kong (Michael Lau), Japan (Bounty Hunter), the UK (James Jarvis) and the USA (Kaws). A culture and industry sprang up around these new figures that were at once, both art and toys. Mini-figures quickly became an affordable way to make art toys available to the growing fanbase. Medicom’s Kubricks paired popular culture with platform figures, and Toy2R’s Qees put the artists back into the mix. In the early 2000s, Kidrobot released Dunnys, which remain one of the most popular mini-figures to date.